JV-Film Titles, Media Audiences and Institutional Context

Film Titles


http://www.artofthetitle.com/title/blade-ii/

Blade 2

• In terms of mise-en-scene, the lighting is low-key which indicates that the film conveys 'dark' aspects to it, furthermore, as Blade himself is half vampire then it relates to the plot as vampires rely on darkness
• The camera is framed in  mid shot and also close up on props such as weapons conveying to the audience that there is going to be violence and fighting in the film.
• Diegetic sound is used to add a sense of verisimilitude to the atmosphere, for example the sound of bullets dropping or drawing a blade, anchors the sound and is not distorted by the soundtrack in the background
• From the dialogue we learn that Blade, the main protagonist,he is a supernatural being who has the aspects of both vampire and humans and that he differs from them as he doesn't have the same weaknesses. One of his mentors is taken by the other group of vampires which inevitably produces conflict between the two.
• Other visual techniques used are when Blade mentions he is half human, half vampire it changes to black and white, the only two colors in these clip symbolizes the two aspects of Blades character he possesses.

Media Audiences

Inglorious Basterds (2009, Taratino)

• The target audience is obviously for older people aged over 18, the reasoning behind this is that there is a shooting scene in which many people are killed.
• A probable reading of text is that the General will do his duties and follows out his orders as part of the Nazi group.
• The possible reading is that he will infact show mercy to the man and his family as he sees him in distress and not shoot them.
• As a teenager, this scene creates a lot of versimilitude, because as far as I am aware, the Nazi group went out to exterminate the Jews, without mercy.

Institutional Context

The Dark Knight Rises (2012, Nolan)

• There is a star which has been used in the film other than Christian Bale which is Thomas Hardy who plays Bane in the film, the antagonist. It is important because it makes the audience want to see this character which has been in films with such a good reputation and playing a key role in films with high credentials such as Inception.
• The studio is Legendary Pictures which is an industrial studio, the marketing which the studio implemented is releasing a teaser trailer a year before the actual film release in July 2011.
• The institutional context is not relevant as it is not shown in the opening.