JV- Film openings- Research

The Avengers (2012) — Art of the Title

 

Techniques;

 

• In the title sequence for The Avengers we are first introduced to the soundtrack playing in the background, a sound bridge is used when the clip changes to enable the continuity to run smoothly.
• Furthermore, the music has a triumphant and upbeat tempo relating to the actual film itself representing the heroic nature of the characters and revealing to the audience what the film entails with the introduction of the correct grain of voice, using string instruments such as a violin as well as a drum which gives it a more upbeat tempo to it.
• A pan shot is used which shows the audience the mise en scene aspect of the clip with the introduction of the characters costumes as well as weaponary, e.g. shield, bow and arrow etc. again reinforces the idea of heroic nature of it.
• Long shots and close ups are used to emphasise on the weaponary for example, there is a long shot of the iron man armour but a close up of the Captain America shield, although they are contrasting camera shots they both present the same idea of power.
• The typeface itself looks like metal being sharp and bold, which links to the metallic weaponary in the scene.
• What I like from the clip is that the music and the font relate to the film with triumphant music and bold font. In terms of camera techniques, I also like the use of the contrasting camera techniques in the clip.